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Business sustainability depends on how well they understand their customer. The severity of customer complaints depends on their personality. We design a model to capture the customer personality behind their complaints and create a personalized service for them.
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This page is a summary of: Understanding customer behavior by mapping complaints to personality based on social media textual data, Data Technologies and Applications, September 2024, Emerald,
DOI: 10.1108/dta-02-2024-0162.
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