What is it about?

Business sustainability depends on how well they understand their customer. The severity of customer complaints depends on their personality. We design a model to capture the customer personality behind their complaints and create a personalized service for them.

Featured Image

Read the Original

This page is a summary of: Understanding customer behavior by mapping complaints to personality based on social media textual data, Data Technologies and Applications, September 2024, Emerald,
DOI: 10.1108/dta-02-2024-0162.
You can read the full text:

Read

Contributors

The following have contributed to this page