What is it about?
This paper aims to perform a longitudinal assessment of the visitors to the Mandela Portal using Web analytics over a period of seven years, between 2009 and 2015. This paper is based on Web analytics methodology that consists of a four-step process and utilises the first and second steps with data collected using Google Analytics. The research process found a number of trends relating to the Portal’s visitors, including changes in the ranking of countries from which the visitors accessed the website as well as the variety of language settings in the Web browsers. It identified some issues both with the Google Analytics tool and broader implications on the trustworthiness of data.
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Why is it important?
In order to provide a comprehensive analysis of the visitors to the Mandela Portal, this study aims to conduct a thorough longitudinal assessment using Web analytics. The data collected will span over a period of seven years, specifically from 2009 to 2015. By examining visitor trends and patterns through web analytics, valuable insights can be gained regarding the usage and engagement levels with the portal across different timeframes.
Perspectives
Using longitudinal studies enables researchers and stakeholders involved in managing online platforms to gain an understanding of how usage has evolved over time and identify any underlying factors that influenced these changes. Ultimately, such an assessment contributes towards enhancing our knowledge on user behavior within digital environments.
Dr Shadrack Katuu
University of South Africa
Read the Original
This page is a summary of: The Mandela Portal – an assessment of global visitors using Web analytics, Digital Library Perspectives, November 2016, Emerald,
DOI: 10.1108/dlp-01-2016-0002.
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