Radical innovation of a business model

What is it about?

A case study, based on action research, is the basis for criticizing antecedent business model concepts and propose an alternative business model framework. The setting is the radical innovation of the business model for a service business with some 300 employees.

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Why is it important?

It shows the critical role of understanding knowledge and competence in business models. It also shows that the business model innovation that result in a complete transformation of the organization often is the basis for sustainable competitive advantage.