What is it about?

The internationalization of eco-SMEs may expose decision-makers to paradoxical tensions as they seek to reconcile conflicting objectives and constraints across heterogeneous regulatory and market environments. Yet relatively little is known about how these decision-makers experience and respond to such tensions during international expansion. Adopting a paradox perspective, this paper examines how individual-level sources of paradox interact with spatial conditions across international contexts and identifies the strategies used by eco-SME decision-makers to manage these tensions.

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Why is it important?

The study repositions international ecopreneurship within a paradox perspective by showing how individual characteristics and heterogeneous spatial settings shape the paradox management strategies adopted by eco-SME decision-makers during internationalization of their ventures

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This page is a summary of: International ecopreneurship through a paradox lens: eco-SME decision-makers’ sensemaking and responses to internationalization tensions, Critical Perspectives on International Business, June 2026, Emerald,
DOI: 10.1108/cpoib-11-2024-0143.
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