What is it about?
The purpose of this article is to re-assess both the nature and sources of the competitive advantages multinationals expanding from home bases in emerging economies (EMNEs) may enjoy in the global market. The paper analyses the results of twelve concurrent studies undertaken by a group of experts who were asked to examine how strategies for innovation, international value chain configuration, and foreign mergers and acquisitions contributed to the competitive advantages of multinationals emerging from Brazil, Russia, India, and China (the BRICs) respectively.
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Perspectives
EMNEs do have competitive advantages that can underpin their expansion abroad but these are mainly “non-traditional” advantages that have been built by finding innovative ways to leverage advantages of their home countries. EMNE’s internationalisation is as much about accessing new resources and knowledge to enable them to extend their competitive advantage as it is a route to exploiting existing advantages over a larger set of markets. As a result, the global value chain structure of EMNEs tends to be fundamentally different from that chosen by incumbent multinationals. We bring to bear extensive data and a systematic approach to understanding the new breed of multinationals emerging from the BRIC countries, their sources of competitive advantage, and how they are using innovation, foreign investment and overseas acquisitions to transform global competition.
Professor Peter J. Williamson
University of Cambridge
Read the Original
This page is a summary of: The competitive advantages of emerging market multinationals: a re-assessment, Critical Perspectives on International Business, July 2015, Emerald,
DOI: 10.1108/cpoib-02-2014-0008.
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