Trust-distrust balance: trust ambivalence

What is it about?

This paper examines how Chinese and Finnish managers in cross-cultural supply-chains evaluate their business partners’ trustworthiness and distrustworthiness. It enriches the view of trust as a holistic process of simultaneous evaluation of both trustworthiness and distrustworthiness. In this process, trust ambivalence could serve as the intermediate construct between trust and distrust.

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Why is it important?

The findings of this study bring a valuable understanding of the potential pitfalls and unique challenges in cross-border inter-firm transactions. These can enhance inter-firm trust building in a cross-cultural context.