What is it about?
Companies use social media to communicate their corporate social responsibility in social media. Through an experiment, we show which source (influencer vs. corporate source) and message framing (values vs. performance) companies should choose when communicating CSR.
Featured Image
Photo by Austin Distel on Unsplash
Read the Original
This page is a summary of: CSR communication on social media: the impact of source and framing on message credibility, corporate reputation and WOM, Corporate Communications An International Journal, January 2022, Emerald,
DOI: 10.1108/ccij-09-2021-0097.
You can read the full text:
Contributors
The following have contributed to this page
