What is it about?
The purpose of this article is to discuss how corporate heritage identity (CHI) implementation strategies are communicated by a global company from Denmark, in their internal history references.
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Why is it important?
The analytical work shows that the management employs complex CHI implementation strategies in order to strengthen organizational identity and to influence employees’ identification with the company across past, present, and future.
Perspectives
This article can also be of value to practitioners who intend to design company webpages that strategically communicate heritage identity implementation strategies in order to engage the employees in the company’s heritage.
Dr Carmen Daniela Maier
Aarhus Universitet
Read the Original
This page is a summary of: Strategic internal communication of corporate heritage identity in a hypermodal context, Corporate Communications An International Journal, February 2017, Emerald,
DOI: 10.1108/ccij-09-2015-0059.
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