What is it about?
Provides an in-depth overview and assessment of the contributions of Wally Olins to the corporate identity and corporate brand management fields in terms of explaining the concepts; explicating their nature; articulating how they should be managed and apprised. Professor Balmer has a unique vantage point on Olins since he was in continuous dialogue with Olins from the late 1980s onwards. Professor Balmer has the unique distinction of holding the first chairs in corporate identity and corporate brand management. Professor, subsequently, was invited by Oxford University Press to write the authoratative biography of Olins for the Oxford Dictionary of National Biography edited by Professor Sir David Cannadine (2018).
Featured Image
Why is it important?
Arguably, the most thorough academic assessment of the contributions of Wally Olins. Moreover, the article cites his published output.
Perspectives
This article will be essential reading for corporate brand and identity scholars. It will also be imperative for those in identity consultancy who wish to have a thorough understanding of the contributions of Olins.
Professor JOHN MT BALMER
Brunel University
Read the Original
This page is a summary of: Corporate identity, corporate identity scholarship and Wally Olins (1930-2014), Corporate Communications An International Journal, February 2015, Emerald,
DOI: 10.1108/ccij-08-2014-0052.
You can read the full text:
Contributors
The following have contributed to this page
