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Public relations students know how to care about the reputation of their clients or employers but have problems handling poor public opinions of the public relations industry. Therefore, research among PR students tried to identify sources of misconceptions about the PR industry and prepare students to handle these issues during their future jobs in the PR industry.

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This page is a summary of: Cobbler's kids: public relations reputation among PR students, Corporate Communications An International Journal, April 2022, Emerald,
DOI: 10.1108/ccij-01-2022-0001.
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