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Small firms with proactive strategy will be able to achieve the best performance when technological change is predictable. On the other hand, under the unpredictable technological change, they should avoid the proactive strategy position.
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This page is a summary of: Strategic orientation and information technological turbulence, Business Process Management Journal, April 2016, Emerald,
DOI: 10.1108/bpmj-05-2015-0066.
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