This shareable PDF can be hosted on any platform or network and is fully compliant with publisher copyright.
The discrepancy between values and practices should be taken in to account while analyzing the impact of culture on advertising and consumer behavior.
This page is a summary of: Cultural and paradoxical values in advertising in Eastern Europe, Baltic Journal of Management, July 2015, Emerald,
DOI: 10.1108/bjm-11-2014-0202.
You can read the full text:
The following have contributed to this page
Journal of Business and Industrial Marketing
The inclination of B2B salespeople in relaying customers' knowledge amongst the co-workers, and utilizing this knowledge in crafting value-added solutions, helps to bridge their learning propensity...
Business & Society
Natural resources are unlike others that are traded in markets or proprietary to firms because their availability depends on natural processes outside of societal control. This paper develops a the...
International Journal of Quality & Reliability Management
The purpose of this study is to explore the interplay between electronic service quality, user experience (UX) and overall customer satisfaction. Additionally, it aims to assess the suitability of ...
