What is it about?
Our study subjects were five fashion apparel firms: CARTIER, GUCCI, CHANEL, RALPH LAUREN and PRADA. These fashion apparel firms held top-10 sales rankings in 2014 (IEK, 2015).
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Why is it important?
This study explored the establishment of dynamic capability and market competitiveness in the fashion apparel industry from the perspectives of dynamic capability and resources embedment. The “conceptual framework of dynamic capabilities in fashion apparel industry” developed by this study, which consists of the major key factors for the maintenance of fashion apparel industry in market competitive advantage.
Perspectives
The theoretical contribution of the study is to construct a conceptual framework of dynamic capabilities in the fashion apparel industry using eight theoretical propositions. Such conceptual framework will become a basic knowledge system for firms in the fashion apparel industry to develop strategic directions, as well as an important knowledge reference to other firms when choosing what to establish as their core competences.
Yi-Sheng Wang
Oriental Institute of Technology
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This page is a summary of: Dynamic capabilities in fashion apparel industry: emergent conceptual framework, Baltic Journal of Management, July 2016, Emerald,
DOI: 10.1108/bjm-02-2015-0051.
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