Insights into Gen Z online food ordering behavior: leveraging eye-tracking and AI for cognitive analysis

What is it about?

This research explored how Generation Z, young people born between 1997 and 2012, behave when ordering food online, especially their attention to calorie and nutrition information on menus. Using eye-tracking technology, researchers observed that most participants didn’t focus on nutritional details, even if they claimed to care about healthy eating. Hunger didn’t significantly change their attention either. This shows a gap between what people say and what they actually do. The study suggests improving menu designs to make nutrition details more engaging. It also highlights how advanced tools like eye-tracking can help understand consumer choices and promote healthier eating habits.

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