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Why is it important?

These findings contribute to the understanding of the importance of employing multiple strategic orientations in order to enhance organizational performance, particularly in pharmaceutical companies. This is the first study which adequately covers the relationship between three variables of strategic orientation (market orientation, technology orientation, entrepreneurial orientation) and organizational performance in the Jordanian pharmaceutical sector.

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This page is a summary of: The associations among market orientation, technology orientation, entrepreneurial orientation and organizational performance, Benchmarking An International Journal, November 2018, Emerald, DOI: 10.1108/bij-02-2017-0024.
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