A new coffee culture amongst Costa Rican university students

What is it about?

Coffee culture amongst university is experiencing a transition, and the changes identify seem to be affected by the gender of the student and the change in the economic base of the country from an agriculture to a service economy. The information will be valuable in marketing coffee to young people those between the ages of 18 and 30, that are changing the when, where and for what purpose they drink coffee. From the home to the "street", is the new trend

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