What is it about?
It's a common perception that service quality has substantial impact on sales and profit of a store. Prior to designing and implementing the strategy, it's imperative to evaluate how customers assess the quality of service, their expectations while purchasing any product and preference of sales channels . This paper focused on these issues.
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Why is it important?
In order to boost up sales, owners must need to know the areas where they should pay more heed. On the other hand, suppliers need to be aware of selecting an optimal channel to distribute products/items more smoothly and reach customers more convincingly. All these issues have been raised with recommendations in this paper.
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This page is a summary of: Determinants of service quality and impact of service quality and consumer characteristics on channel selection, British Food Journal, August 2015, Emerald,
DOI: 10.1108/bfj-12-2014-0431.
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