What is it about?
This article shows that when manufacturers list negative attributes on a food label it has more impact on consumer intention to buy than when positive attributes are included on the label.
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This page is a summary of: Remove the negatives or highlight the positives? The effect of negativity bias in food preferences, British Food Journal, March 2021, Emerald,
DOI: 10.1108/bfj-11-2020-1035.
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