An analysis of purchase intentions toward organic food on health consciousness and food safety

What is it about?

The importance of environmental protection and food safety incidents around the world have raised consumers’ health awareness and caused organic food to become a focus of public interest. This study provides organic industry to understand the consumer’s demand from the consumers’ perspective and as a basis for the future development of organic food.

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Why is it important?

Our findings show that food safety concern and subjective knowledge have a significantly positive impact on attitudes towards organic food and purchase intentions, and natural content has a significantly positive effect on attitudes towards organic food. Moreover, it also shows that health consciousness and attitudes towards organic food have a significantly positive effect on purchase intentions. This study has found that subjective knowledge of organic food, health consciousness, and food safety concern are important factors impacting organic food purchase intentions.