What is it about?
In the paper are studied Serbian consumers health and taste attitudes and food consumption. Serbian food consumers have clearly defined attitudes toward health and taste. Health attitudes are correlated to consumption of several types of healthy food but not with unhealthy food. Taste attitudes are good predictors of both, consumption of food considered as tasty and consumption of food considered as not tasty. In addition, actual food consumption is influenced by tradition and social context.
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Why is it important?
- The first application of Health and Taste Attitude Scales (developed by Roininen, Lähteenmäki and Tuorila in 1999) in Serbia. - The first application of HTAS in a Southern European country. - This research may motivate other similar research in scarcely researched domestic conditions, especially with application of instruments tested in several other countries as well. - Giving managerial implications for food companies operating at Serbian food market.
Perspectives
The research could be interesting from several reasons: it gives information about gap between consumers attitudes and actual consumption, identifies reasons of such differences and studies scarcely researched market.
Dr Nenad Djokic
University of Novi Sad, Faculty of Economics in Subotica
Read the Original
This page is a summary of: Application of health and taste attitude scales in Serbia, British Food Journal, February 2015, Emerald,
DOI: 10.1108/bfj-11-2013-0330.
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