What is it about?
This paper investigates the factors that influence consumers’ consumption behavior with regard to green aquatic products from a social cognitive theory perspective.
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Why is it important?
To test the effect of the cognition of green aquatic products, the construct “the cognition of green aquatic products” was added to the model based on social cognitive theory. This paper contributes to the existing literature by further exploring how cognitive aspects affect consumption behavior with regard to green food.
Perspectives
What factors affect consumers’ consumption behavior with regard to green aquatic products? How do these factors influence consumption behavior for these products? These questions are important because certain measures can be taken to promote consumption of these products if these questions are answered. Additionally, this knowledge will benefit the environment and people’s health.
Yongtao Li
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This page is a summary of: Factors driving consumption behavior for green aquatic products, British Food Journal, July 2017, Emerald,
DOI: 10.1108/bfj-10-2016-0456.
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