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To the best of the author's knowledge, this is the first study of organic food online shopping in Poland. Higher income, importance attached to quality signs and higher willingness to pay increase the likelihood of being an organic online shopper, while higher age and importance attached to product appearance decrease it.
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This page is a summary of: Organic food online shopping in Poland, British Food Journal, May 2018, Emerald,
DOI: 10.1108/bfj-09-2017-0517.
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