What is it about?
The Brazilian Pork Chain shows little diversity of quality standards and meets, predominantly, public regulations. The paper shows how different types of coordination mechanisms included in contracts between companies and farmers, are used to support a homogenous set of quality requirements.
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This page is a summary of: Differences in quality governance: the case of the Brazilian pork chain, British Food Journal, December 2017, Emerald,
DOI: 10.1108/bfj-09-2016-0418.
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