What is it about?
The paper is about comparison of consumers' behaviour, (mainly purchase behaviour) of vegetarian (fruits & vegetables) and non-vegetarian food products (like, mutton, chicken, fish) of an emerging market like, India.
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Why is it important?
In emerging markets organised retailing of food products is growing at very fast pace. Any organised food retailer or unorganised retailer planning to start or scale up their business need to know their potential customers. Any food retail industry having interest in India will find this study important.
Perspectives
An useful article to understand consumers' behaviour of raw food products. In countries like India it is very important to understand that consumers differ in their purchase behavior of vegetarian and non-vegetarian food products respectively.
Professor Niraj Kumar
Development Management Institute Society
Read the Original
This page is a summary of: Does the consumers’ buying behavior differ for vegetarian and non-vegetarian food products?, British Food Journal, August 2015, Emerald,
DOI: 10.1108/bfj-09-2014-0324.
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