What is it about?
Making consumers surveys so that they collect ribust end-use data by consumers on FMCG products
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Why is it important?
The sustainability of products is often overlooked as a significant part of value, this research shows that if this route is taken it will loose brand impact and values
Perspectives
This publication started a movement and changed actions in the food sector I am incredibly proud to be part of. We started by showing the use of frozen food resulted in nearly halving domestic food waste, this has big implications for food security and sustainability. Many organisations overlooked this, they do not do this now. Working with Birdseye and Iglo Foods has been incredibly valuable and I believe food companies like these have a high impact role in responding to the food security challenges facing us. There are still challenges but peer review and transparency are import tools in communicating sustainability practice.
Dr Wayne Martindale
Sheffield Hallam University
Read the Original
This page is a summary of: Using consumer surveys to determine food sustainability, British Food Journal, July 2014, Emerald,
DOI: 10.1108/bfj-09-2013-0242.
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