What is it about?
Preference and Consumption of Soft Drinks
Featured Image
Why is it important?
While on one hand there is continuous efforts by soft drinks companies to increase the sale of their carbonated drinks and on the other hand concern for healthy food and drinks has been on rise. In this context the paper presents interesting findings which may help both industries and those who promotes the case of healthy life.
Perspectives
It is high time that soft drinks companies change marketing strategy otherwise they may lose their market to newcomers.
Professor Niraj Kumar
Development Management Institute Society
Read the Original
This page is a summary of: Attitude towards soft drinks and its consumption pattern: a study of Gen Y consumers of India, British Food Journal, February 2018, Emerald,
DOI: 10.1108/bfj-05-2017-0320.
You can read the full text:
Contributors
The following have contributed to this page
