Translating consumer’s olive-oil quality-attribute requirements into optimal olive-growing practices

What is it about?

After identifying consumer needs regarding different attributes of olive-oil quality and the olive-growing practices that optimally satisfy these needs, the construction of the House of Quality (HoQ), allows us to define the relative contribution of these practices to the satisfaction of consumer requirements. The findings are helpful in designing agricultural policies and marketing strategies to improve the sustainability and competitiveness of Spanish olive oil.

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