Food integrity: a market-based solution

What is it about?

Food fraud is interpreted as a symptom of asymmetric knowledge. Integrating managerial, marketing, and economic approaches, the concept of communicative action is applied to conceptualize and analyze key elements for designing a collaborative food integrity intelligence system. Consumer collaboration for knowledge exchange and diffusion of innovation (KEDI) safeguards food markets. The model of market-based KEDI consists of three dimensions: intelligence flows, organization memory, and social sensitivities.

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