Using factor-cluster analysis to segment patrons of casual dining establishments in the United States

Jennifer L. Duncan, Bharath M. Josiam, Young Hoon Kim, Alexandria C. Kalldin
  • British Food Journal, April 2015, Emerald
  • DOI: 10.1108/bfj-04-2014-0142

Segmenting Patrons at Casual Dining Restaurants

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http://dx.doi.org/10.1108/bfj-04-2014-0142

The following have contributed to this page: Professor Bharath Josiam