The region-of-origin (ROO) effect on purchasing preferences

  • The case of a multiregional designation of origin
  • Antonio Chamorro, Sergio Rubio, F. Javier Miranda
  • British Food Journal, February 2015, Emerald
  • DOI: 10.1108/bfj-03-2014-0112

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The following have contributed to this page: Dr Sergio Rubio and Dr F. Javier Miranda

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