The impact of brand authenticity on brand attachment in the food industry

Ioannis Assiouras, Georgia Liapati, Georgios Kouletsis, Michalis Koniordos
  • British Food Journal, February 2015, Emerald
  • DOI: 10.1108/bfj-03-2014-0095

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http://dx.doi.org/10.1108/bfj-03-2014-0095

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