What is it about?
The study highlights the importance and the attention that FBs should dedicate to the role of web communications within their communications strategy. It also provides a list of contents to consider when creating a website which should be customised with the brand’s specific details.
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This page is a summary of: Wine, family businesses and web: marketing strategies to compete effectively, British Food Journal, November 2017, Emerald,
DOI: 10.1108/bfj-02-2017-0110.
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