Hotel gastronomy as viewed by customers

What is it about?

Research has shown that 96% of hotel guests took advantage of hotel restaurant services while staying at their hotel. Breakfast was the most common service rendered by each studied hotel restaurant (90%). In addition, 44% of survey participants said that their choice of hotel is in part driven by the quality of restaurant services. The two key factors for hotel restaurant patrons are food quality and courteous service. The research study also evaluated customer opinions of hotel restaurants and specific customer suggestions in the area of service quality.

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Why is it important?

This type of data is very valuable to the hotel industry, as the number of hotel restaurant studies is limited. An understanding of customer expectations with respect to hotel restaurants, which are today perceived as integral parts of the total hotel experience, is useful in terms of developing the total offering for each given hotel in order to build competitive advantage.