Evaluating design awareness using IRT
What is it about?
You would be able to test to what extend consumers understand your product.
Why is it important?
When creating a product designers and marketers may have some parameters in mind, some issues that ought to be important in the product. However, consumers might have a different perspective, they might underhand the product differently.
The following have contributed to this page: Professor Julio Cesar Alonso and Dr Ana M Arboleda