What is it about?
The goal of this paper is to investigate the effect of a firm's growth strategy (specialization and diversification) and its specific resources, such as intangible assets and previous experience in the choice of growth method (organic or external).
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Why is it important?
The results confirm a large part of the prior literature, but also go a stage further by including in the same study all the growth options available to a firm and providing empirical evidence of each one's preference according to the different situations analysed.
Perspectives
This paper may help managers to identify important factors and issues to be considered when deciding upon a growth method.
Professor Angeles Montoro-Sanchez
Complutense University of Madrid
Read the Original
This page is a summary of: The choice of growth method: strategies and resources, Academia Revista Latinoamericana de Administración, May 2014, Emerald,
DOI: 10.1108/arla-07-2013-0094.
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