What is it about?
Implementing a circular economy requires consuming remanufactured products. However, these products have been associated with less quality and more risk. Therefore, we need to identify the variables that make a change in the purchase intention. This research shows that for sustainable consumers, green purchase behaviour and attitude toward remanufactured products have a significant effect on their switching intentions to purchase remanufactured products. This research contrasts with the literature, which focused on price differences, government incentives, and environmental benefits perceived by the consumer.
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Why is it important?
Previous theoretical approaches could be incomplete, and this could lead to incorrect strategies to promote the consumption of remanufactured products.
Perspectives
Promote the Circular Economy is important, but as a new framework, we also have to understand the new conditions of society and think out of the box to find solutions to the challenge of changing behaviors.
David Perez-Castillo
Tecnologico de Monterrey
Read the Original
This page is a summary of: Green behaviour and switching intention towards remanufactured products in sustainable consumers as potential earlier adopters, Asia Pacific Journal of Marketing and Logistics, January 2021, Emerald,
DOI: 10.1108/apjml-10-2019-0611.
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