Franchise system investment disclosure: signaling value to prospective franchisees

Owen Wright, Hume Winzar
  • Asia Pacific Journal of Marketing and Logistics, June 2014, Emerald
  • DOI: 10.1108/apjml-10-2013-0124

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http://dx.doi.org/10.1108/apjml-10-2013-0124

The following have contributed to this page: Associate Professor Hume F Winzar