Using best-worst scaling to reveal perceived relative importance of website attributes

Michael Pascoe, Owen Wright, Hume Winzar
  • Asia Pacific Journal of Marketing and Logistics, April 2017, Emerald
  • DOI: 10.1108/apjml-08-2015-0130

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http://dx.doi.org/10.1108/apjml-08-2015-0130

The following have contributed to this page: Associate Professor Hume F Winzar