The effects of consumer perception of volume discount benefits on intention to purchase grocery products

Mohammad Iranmanesh, KrishnaSwamy Jayaraman, Suhaiza Zailani, Seyed Mohammadreza Ghadiri
  • Asia Pacific Journal of Marketing and Logistics, November 2017, Emerald
  • DOI: 10.1108/apjml-07-2016-0135

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