What is it about?
It examines the interconnection between marketing and entrepreneurship among small and medium scale enterprises in emerging markets
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Why is it important?
Blending marketing with entrepreneurial initiatives has the propensity to accelerate success for wealth and job creation for national development especially in emerging markets where poverty and under development abounds.
Perspectives
I personally find delight in the article as it helps to appreciate how application of marketing principles to entrepreneurial operations is a vital role in growing local MSMEs unto the world stage.
Associate Professor Solomon Abekah Keelson
Takoradi Technical University
Read the Original
This page is a summary of: Marketing and entrepreneurial success in emerging markets: the nexus, Asia Pacific Journal of Innovation and Entrepreneurship, September 2019, Emerald,
DOI: 10.1108/apjie-12-2018-0072.
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