Explicating consumer segmentation and brand positioning in the Islamic financial services industry

Rusnah Muhamad, Sharifah Alwi
  • Asia-Pacific Journal of Business Administration, September 2015, Emerald
  • DOI: 10.1108/apjba-12-2014-0136

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http://dx.doi.org/10.1108/apjba-12-2014-0136

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