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This study investigates the role of locus of control and motivation in predicting green buyer behaviour using social learning theory.

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This page is a summary of: Influence of locus of control on green buyer behaviour: mediating role of motivation and the moderating role of health consciousness, Asia-Pacific Journal of Business Administration, December 2024, Emerald,
DOI: 10.1108/apjba-02-2024-0071.
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