What is it about?
This paper addresses the question of cultural production, consumption and intermediation in the context of digital music. The netnographic research design applied in the context of online music subculture, known as Vaporwave, shows that Vaporwave participants deliberately distort fundamental elements of modern and postmodern consumerism and ironically interpret in a musical, artistic, and storied manner. Findings identify critical and nostalgic narrative of consumerism and hyper-reality, evident as symbolic parallels, inter-textual relationships, existential themes and cultural codes.
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Why is it important?
This work demonstrated digital natives turned digital rebels as digital music artists and cultural curators.
Perspectives
The Vaporwave community is a techno savvy community heavily involved throughout social media and digital platforms. This research demonstrates a more complex notion of cultural production, cultural consumption, and cultural intermediation where participants are actively curating online culture as digital heretics.
Dr Sharon Schembri
SKEMA Business School
Read the Original
This page is a summary of: Digital consumers as cultural curators: the irony of Vaporwave, Arts and the Market, October 2017, Emerald,
DOI: 10.1108/aam-12-2016-0023.
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