The Role of Public Affairs in Asia Pacific, in the book Public Relations in Asia Pacific

What is it about?

Chapter 5 - The Role of Public Affairs in Asia Pacific – in the book, Public Relations in Asia Pacific: Communicating Across Cultures, approaches the role of public affairs in effectively managing an organisation’s licence to operate. It looks at the complexity of the Asia Pacific region and discusses the role of government affairs, grassroot lobbying, and NGO communications.

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Photo by Planet Volumes on Unsplash

Photo by Planet Volumes on Unsplash

Why is it important?

As Asia Pacific continues to drive global economic, technological, and cultural shifts, public relations professionals must develop a deeper understanding of its rich diversity and evolving media ecosystems. The second edition of Public Relations in Asia Pacific: Communicating Across Cultures provides a timely, practitioner-informed exploration of the strategies, challenges, and cultural contexts shaping communication across this vital region. From corporate reputation and crisis management to AI and measurement frameworks, the book offers both foundational insights and advanced methodologies for communicators operating across borders. Featuring local expertise, real-world case scenarios, and forward-looking analysis from China, South Korea, Japan, Singapore, India, Australia and more, it is an essential resource for professionals, students and global leaders seeking to engage authentically with Asia Pacific stakeholders. Public Relations in Asia Pacific is co-authored by Mary Devereux, an award-winning communicator whose career includes senior roles at Burson, Ogilvy and SEC Newgate, and experienced educator Dr. Anne Peirson-Smith, Professor and Subject Lead in the School of Design, Arts & Creative Industries at Northumbria University. Both authors have lived and worked in Asia Pacific for more than 30 years and bring a wealth of experience both from practitioner and academic perspectives. Each chapter features a “Point Of View” section from senior practitioners across Asia Pacific, who share grounded perspectives on sector-specific challenges and opportunities. A full list of contributors is at the end of this document. The second edition has received strong endorsements from senior communications leaders and academics: Brian Tyson, Chairman, Australia and Head of APAC Region, Global Deputy CEO of SEC Newgate, praises “this refreshed edition will guide students and CEOS alike with commonsense, easy to digest advice and guidance on this increasingly vital skillset.” Scott Kronick, former CEO of Ogilvy Public Relations, Asia-Pacific, and China Chair of The Page Society, describes it as “This book is both an insurance policy and a guide to how to be successful in Asia.” Pat Ford, professional-in-residence, University of Florida College of Journalism and Communications, and former Asia Pacific chair of Burson-Marsteller, calls it “an essential resource for professionals, students, and global leaders seeking to engage authentically with Asia Pacific stakeholders.” Dr. Bertha Du-Babcock, Distinguished Professor at Wenzao Ursuline University of Languages, Taiwan, highlights its “critical contemporary insights” and “thoughtful cross-cultural approach” to communication management. Public Relations in Asia Pacific is available in paperback and ebook from UK and US bookstores and online booksellers. To purchase a copy, visit: Amazon - https://www.amazon.co.uk/Public-Relations-Asia-Pacific-Communicating/dp/1837537259 or Emerald - https://bookstore.emerald.com/public-relations-in-asia-pacific-pb-9781837537259.html

Perspectives