Managing word of mouth: the referral incentive programme that backfired

  • Patricia Chew, Jochen Wirtz
  • Emerald Emerging Markets Case Studies, January 2011, Emerald
  • DOI: 10.1108/20450621111110519

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http://dx.doi.org/10.1108/20450621111110519

The following have contributed to this page: Jochen Wirtz