Managing word of mouth: the referral incentive programme that backfired

  • Patricia Chew, Jochen Wirtz
  • Emerald Emerging Markets Case Studies, January 2011, Emerald
  • DOI: 10.1108/20450621111110519

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

The following have contributed to this page: Jochen Wirtz