What is it about?
Posters and magazines advertisements for rock concerts regularly list shows as 'sold-out.' It is a strategy that makes no sense on the surface. If a show is sold out, consumers cannot get tickets, so why should the show be advertised at all? This article is based on anonymous interviews with concert promoters and explains why sold-out shows are still advertised.
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Why is it important?
As profits from the recorded music industry have declined, the live music sector has become an increasing source of revenue for musicians. The article explores how success-based marketing has become part of a consumer training strategy that helps generate repeat custom by maintaining excitement around intermediate level acts.
Read the Original
This page is a summary of: Why promote sold‐out concerts? A Durkheimian analysis, Arts Marketing An International Journal, May 2012, Emerald,
DOI: 10.1108/20442081211232990.
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Resources
Dr Mark Duffett's Website
The research website of Dr Mark Duffett, featuring links to articles on popular music and fandom.
Dr Mark Duffett's Blog
The research blog of Dr Mark Duffett features a range of articles connected to popular music and its audiences. It also contains a wealth of links to other resources.
Applying Durkheim to Elvis
In this open-access article, Dr Mark Duffett draws again on Durkheim's notion of totemism and effervescence to begin explaining fan passion for Elvis Presley. The idea is not to suggest that fandom is a religion, but rather to suggest that it involves a mechanism that generates excitement from human chemistry that then translates into an exciting secular phenomenon.
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