Examining the effect of TV advertising appeals on brand attitudes and advertising efforts in Iran

Davood Feiz, Meysam Fakharyan, Mohammad Reza Jalilvand, Marzieh Hashemi
  • Journal of Islamic Marketing, March 2013, Emerald
  • DOI: 10.1108/17590831311306372

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http://dx.doi.org/10.1108/17590831311306372

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