The value of the international higher education service in university-industry recruitment links.

What is it about?

What if we look at the internationalization of higher education as a underexploited tool to foster new collaborative links between the academic and industrial communities? If we understand international higher education as a forward-looking, professional, efficient, accessible and value-creating service to its consumers and stakeholders, we might identify new dimensions for international higher education to bridge links between the international student, the university and the industrial workplace. This is a case study of what can be done to turn the existing service gaps into bridges that add to the value of international higher education.

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Why is it important?

The study highlights the importance of understanding and developing the international higher education offering as a reputation-building service that, if effectively developed in partnership with its stakeholder, helps the university and its industrial stakeholders to get noticed in the recruitment market for talented students and professionals