What is it about?
In Europe to some extent, but in America to a much greater extent, financialization has shaped marketing and retailing institutions and practices; and thus influenced consumer behaviors in significant ways. This paper examines such phenomena and papers from a critical perspective.
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Why is it important?
Mark Tadajewski of Durham University in UK has been a reviewer, developer and impresario of critical marketing theory ideas in an extremely effective way. This paper is the result of Professor Tadajewski's efforts, in motivating the author, to look at the relationship between financialization and marketing.
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This page is a summary of: Finanzkapital and consumers: how financialization shaped twentieth century marketing, Journal of Historical Research in Marketing, August 2012, Emerald,
DOI: 10.1108/17557501211252989.
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Resources
Abstract and Summary of this piece by Nikhilesh Dholakia. at URI Digital Commons
This site, maintained by the University of Rhode Island (URI) Library's 'Digital Commons', provides and abstract and summary of the paper, and a link to the published paper.
Max Haiven: Insightful works on cultural aspects of financialization
Max Haiven, writing in creative and insightful ways from Nova Scotia - Canada, provides many perspectives that the readers of this article with enjoy. Nikhilesh Dholakia has become aware of this existing (and growing) body of work by Max Haiven only in 2014, and he intends to follow it closely in the future.
Mark Tadajewski: Google Scholar Page
A very important researcher to follow for those interested in critical perspectives on marketing and consumer studies.
Financialization, Finanzkapital: Gerald Epstein
A leading economics and political economy oriented analyst of Finanzkapital.
Financialization, Finanzkapital: Greta Krippner
Leading sociology-based theorist of Finanzkapital
Financialization, Finanzkapital: Thomas Palley
Like Epstein, another Finanzkapital scholar at Univ of Massachusetts
Financialization, Finanzkapital: Randy Martin
Finanzkapital from an interdisciplinary and humanities perspective.
Financialization, Finanzkapital: Leo Panitch
Prof Panitch and associates look at Finanzkapital from political science perspectives.
Financialization, Finanzkapital: Scott Lash and Celia Lury
These two and a few other social-cultural theorists are beginning to engage with Finanzkapital as a topic.
Financialization, Finanzkapital: Bill Maurer
One of the few in-depth works from Anthropology on the topic of financialization
Contributors
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