What is it about?
The purpose of this paper is to analyse the relationship between Leeds Shopping Week and city centre regeneration. It looks at the way in which shoppers and retailers interact with other stakeholders to deliver innovative place marketing by offering a richer more engaging retail experience.
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Why is it important?
This paper discusses issues of theoretical and applied policy relevance that can inform and develop retail, city and economic development knowledge and practice.
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This page is a summary of: Leeds Shopping Week: a case study, Journal of Place Management and Development, October 2011, Emerald,
DOI: 10.1108/17538331111176084.
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